Creative Brief:
Miraicon is an anime convention hosted in South Florida, and for its second year, they recruited my team and me to assist with a social media rebrand. The theme for this year is Shibuya Punk, so we wanted to highlight that feel by creating our own graffiti elements to create visually engaging deliverables. As the team lead, I was also tasked with collaborating with the director to plan social media posts and assign deadlines to my team.
Additional Credits:
This project was done in collaboration with Arianna Ponce, Grace O'Malley, and Kimberly Hargrave
Mascot art illustrated by hhe.ewon on Instagram
Graffiti Illustrations
The graffiti below was hand-drawn in Clip Studio Paint, then vectorized in Adobe Illustrator using the Image Trace tool.
Social Media